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Hello World!

Our new year's resolution is to talk about ourselves.

We're proud of Two-Faced, our frantic match-three for iOS and Android, but it's definitely a financial failure. Somehow we managed to attend 12 conferences on three continents--mostly as speakers--during development without actually promoting it at any of them. We didn't reach out to journalists, we didn't apply to exhibit, we didn't maintain an active presence on social media or forums. Right as we approached release, we finally contacted journalists, and only one even acknowledged our existence. (Though we did get a good review out of it!) We messed up.

Finally, eight months after the game was released, we organized a booth at PAX Australia, where hundreds--maybe even thousands--of people came to play Two-Faced. Everyone seemed to enjoy it (a few people despite themselves) and some even purchased it while standing in front of us. However, to date we only managed to make 141 sales, 85 on iOS, 56 on Android. A friend and fellow developer, Jason Stark, astutely informed us what our problem was: "It's not the game. It's the marketing."

We've started a new project, and we really want to give ourselves a chance this time. We have to get into the habit of putting ourselves out there. That's not easy for us! We're introverted, and we tend to focus on development to the detriment of promotion. Since there's just two of us (and we didn't make enough money to pay for it), we can't rely on a marketing department. We're gonna have to figure it out ourselves.

So we've decided it's time to start documenting our development process. We expect to learn a lot about ourselves just from being more introspective, and hopefully by the time we're ready to release our next game, we'll have a lot more practice talking about ourselves. We're gonna start by posting for #screenshotsaturday, and having this weekly goal will probably help motivate us to get more work done!

And maybe we'll even get to teach you something!

For anyone who's just starting to follow us, our current project is Fantastic Jack, announced this past summer. We joined forces with Jason and his wife Nicole, otherwise known as Disparity Games, soon after they announced a Kickstarter for Ninja Pizza Girl. Fantastic Jack and Ninja Pizza Girl deal with similar themes like bullying and growing up, so we offered our game as an add-on to their Kickstarter. Of course, now that we've officially announced the game we actually have to finish it!

Jack, our protagonist, evades bullies by escaping into fantasy worlds. We announced the game with an animated GIF trailer showing the neighborhood transforming into an arctic landscape, so now we figured we'd show you one of the other fantasy worlds we're working on. Check out this breakdown of the jungle's separate scrolling layers:

Though we've planned the systems behind the shift between reality and fantasy, we're still figuring out the practical details of how the environments will transition back-and-forth. Follow us here, on Twitter and Facebook to find out what we come up with!

Cheers and happy new year!

John and Ashley

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Reader Comments (1)

Old school style, like it. Remind me "Flashback", go for it! :)

January 19, 2015 at 3:58 AM | Unregistered CommenterBoosteria LoL Pusher

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